Am Kamal
After our ad for Netflix X Fawry ft. Am Kamal went viral, we decided to give Am Kamal more space to reach Egyptians everywhere. And so Am Kamal’s kiosk became your friendly neighborhood kiosk you need for bonbons, Kleenex, and movie recommendations. The accessible persona we crafted for Am Kamal allows him to promote Netflix’s latest releases and create thematic connections between existing shows for a wide array of audience. Flavored with the familiarity of an everyday scene in Egypt, Am Kamal reached millions of viewers on Facebook and amassed their hearts.
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