Rawabi BFF Challenge

Take a deeper dive into the Rawabi world to get to know its creators, the decisions that made the show what it is, and the process behind it all.

BFF Challenge

For the release of the Jordanian AlRawabi School for Girls, we prepared a campaign that included behind the scenes footage, interviews with the filmmakers asking them about motivations behind their choices in the series, and the BFF challenge with the stars of the show that surpassed 2M views alone.