Minly

We created this series to promote the Minly App, Minly offers customized and on-demand shout-outs from celebrities. To showcase Minly’s full potential, we asked our host celebrities in the series to do some unusual shout-outs, as well as providing them with a prompt card detailing how the shout-out should be delivered. This series was a huge success since it boosted the in-app registration by more than 300%, as well as gained substantial exposure that still continues to encourage new users.