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With fun, summery, and energetic visuals, our ad for Mirinda gained lots of interaction from a Gen Z demographic, making the client a center of conversation online and on ground between youth who are trying to collect Mirinda’s album stickers; giving the audience a fresh
This campaign targeted a Gen Z demographic as per the client’s request. By giving the fans physical album stickers to look forward to collecting, this campaign ‘repackaged’ how they think of Mirinda and it gave them the incentive to buy Mirinda and share it with their friends.
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