Molto Show

When Egypt qualified for the World Cup in 2018, Molto reached out to us to create a cheering guide for the wider audience of Egyptians who may not be super familiar with football, but are just there for Egypt. At the heart of it, we intended to use the power of our voice to encourage a more positive tone of watching football, and we packed it in a lighthearted and digestible form made for everyone. This series reached millions of people and remains a memorable campaign associated with World Cup 2018.