This new mysterious and aesthetic that was birthed by the internet only a few years prior. The strong juxtaposition of styles that would usually clash together, end up working harmoniously. Which is emblematic of the message we were trying to send. Set to the soundtrack originally composed by us for this ad.


Red bull’s SoundClash is one of the biggest events in the underground music scene globally. Every year, two bands are up against each other and often “clash” songs by performing them in a completely different light than the original. For 2019, Red bull Egypt brought together SIX bands instead of the usual 2 and reached out to us to create a campaign for them since Peace Cake’s creatives possess great affinity for music.