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Because there’s something extremely entertaining about watching grown adults struggle with elementary-level information.
Because there’s something extremely entertaining about watching grown adults struggle with basic information. In this show, Mr. Hazem puts 2 teams against each other, testing them on elementary-level information in different subjects, from rappers’ actual names to 7th grade science, all the
way to application questions, and the team that says the least amount of worryingly-wrong information wins. With this show, we’ve managed to attract a much wider demographic than our usual since highschoolers watch the show consistently to study while having fun.
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This episode with Asmaa Galal advertised Chipsy’s new flavors by integrating it in their pickup lines. Going viral and reaching almost 5 MILLION views, it incetivized the audience to try the new flavors and share them with friends.
Sponsored by Head and Shoulders, we brought the audience a one of a kind episode amidst the peak of Covid's spread, we adapted the format of the show to be done via an online meeting, to help deliver the audience something that is fun, lighthearted, and familiar even during the toughest of times, featuring the comedienne Reem Nabil.
Biskrem’s tone as a brand is young, fun, light, and humorous which is why Esmek Nafsak was the perfect platform to integrate the biscuit-lingo in the show’s lines and promote a competition which made the audience use biskrem’s biscuits in Tiktok videos to see who integrates biskrem best into a joke like we do in Emsek Nafsak.
In this episode, Yaya and Safi try to win over hit star Rana Raeis while they chill drinking McCafe’s beverages. As a way of giving back to the audience who made the episode trending in the top 10 videos in Egypt, McCafe offered a yearly subscription to 10 of Peace Cake’s fans who interact with the episode.
Thndr, a digital investment platform, approached us to promote the brand in Elly Faker Faker, employing Mr. Hazem’s persona to educate the audience on the platform while asking light finance related questions in the episode, as well as creating side content for Tiktok that the audience responded to by filming videos of how to ‘turn 100 pounds to 1000 pounds’.
This episode reserves an ad spot for Rush Brush’s most popular products which appeal to different types of audiences. It’s also a reverse episode where the girls are the ones trying to win over Yaya and Safi.
